|Beer... There's a lot of it about (c/o Beers of Europe's Video)|
It's this that made me think that with social media being so prevalent there are other factors that have little to do with the intrinsic qualities of a beer that might draw you to choose it over another. I'd be more inclined to buy a beer if I've had a positive experience with the brewery through these media, as far as I can see it's all an extension of good customer service, and good customer service is always a big selling point for me. The flip side is that some breweries just use social media as an extension of their advertising programme - and if it feels like that, then for me it can really reduce appeal.
I'm not going to name names, and how pleasant a brewery comes across on the web is far from being the only way I choose a beer, but I do have a sort of mental 'yeah or nah' list in terms of how supportive some breweries appear to me as a novice blogger.* Is it just me or do others have similar lists, and what is it that gets breweries on one side or another?
*Have a look at this brilliantly encouraging post at The Tale of the Ale if you are a 'noob' (Reuben's word!) like me and are unsure if any breweries are supportive of bloggers!