"£3.50 for a half pint?! WTF? This won't be my usual place, I guarantee!! [closely followed by, my emphasis] Gone to a real pub - picked up copy of Nottm Drinker. Article about @BrewDogNotts. Quotes from them are so pretentious!"*
|c/o BrewDog Notts Twitter feed|
|Not for £3.50 you aren't...|
The competitive nature of the system has an somewhat unfortunate side-effect of encouraging lowest common denominator products. So much of 'business management' is about profit through marketing and driving costs down rather than producing something that has its own merits. Every little doesn't really help.
How can you buck this trend? Ironically enough there are brewers that have designed their beers specifically to win Camra awards, and then shoved their prices right up. I'd like to think, however, that there are people who just want to brew the best beer they can, and hope to turn a profit at the other end - almost like a horse drawing a cart, or is that too revolutionary a concept. Still, maybe there's an upside of all of this? Maybe there'll be more Hardknott beers and the like to go round for those of us who like beer as a treat? And if any of this makes me sound like a beer snob, then maybe I am. You'll certainly not see me at the bar in Wetherspoons asking for my Camra discount.
*Link to Nottingham drinker is here if you want to judge the merits of that second tweet for yourself.