Thursday, 1 December 2011

Mediocrity... and Gueuze

So there I was musing about the commercialisation of beers we might well think of as craft/real/artisan, worrying that marketing people might be running off with our favourite brews, then everyone was all over twitter being offended by Jeremy Clarkson, which is nothing unusual. This is a guy who has a talent for finding publicity, he'd been given a prime time TV interview and he'a got a DVD out (this is a guess, it's Christmas soon.) And so, Clarkson ignored as usual, thoughts turned back to beer... but are there beers you might find offensive? Stella Artois is the biggest selling UK brand, and as such is fairly heavily mocked among those of us who consider themselves to have a tiny bit of taste, but is it offensive, or just... dull, at best 'reassuringly' mediocre?

Of course there are some amongst us who find mediocrity pretty offensive. Perhaps this is best left in the hands of Aussie comedian Steve Hughes*, a man who walks on stage to Slayer. There was plenty of people who got all hot and bothered about Angel of Death in 1987, but his rant? Boy bands or, as he puts it:

'Corporate Shells posing as musicians to further a modelling career.'

Still, at least they're not making beer... Bugger.

* Full clip is well worth watching here.

Jacobins Gueuze

So this is a beer that many might well consider offensive, but it's anything but middle of the road. I'm guessing Gueuze as a style is never going to hit the mainstream, look pretty, have a number one single. And I'm glad of that.

The Jacobins is actually a fairly low-key example (not that I've tried a huge amount), and I think is decent enough as an introduction to Gueuze. It pours a dark-gold, 'real' (ie. slightly oxidised) apple juice colour. On the nose there's earthiness and faint cider-apple. There's refreshing citrus; clementine flavours that border on the taste of Matlow's Refresher Chews but a short finish which means the sweetness is not too cloying, leaving you wanting more.

5.5% abv (25cl) £1.49 from Beers of Europe

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