Tuesday, 28 February 2012

Hops Kill Robin Hood

Well, there we are then. I was right with my second point the other day... BrewDog's new beer is (drum roll really not necessary...)

'Hops Kill Robin Hood.'

So there we are, rather depressingly predictable. Shallow, brainless marketing apparently.*

I'll give it a try tonight, see what it actually TASTES like. Now there's a thought...

This is classic BrewDog though: 'It’s time the legend of Robin Hood was killed off as a marketing tactic.' Presumably opening a pub in Nottingham with a week-long special Robin Hood beer doesn't count? Hang on, of course, it's killing Robin Hood. I'm struggling to keep up with the sophistication.

*Oh. Should that read, a response to shallow brainless marketing? Actually, who cares?

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