The spectacle of beer advertising aimed at women came up again today courtesy of Greg at The Pour Curator and an innocent question about Sunday dinner from Emma Cole on Twitter. I have mentioned it before and frankly the whole thing is hardly worth dredging up again because it should be fairly obvious to anyone with even half a brain how patronising most of this stuff is, but hat-tip to Melissa Cole, not so much dripping sarcasm as standing in quite a deep puddle of it. I've yet to try Chick Beer or Uptown Girl - don't hold your breath.
I have, however, tried Bishops Farewell (sic) from Oakham. It's a pale blonde, hoppy beer, along similar lines to many that I tried at the Nottingham Beer Festival recently. Floral and pithy on the nose. Lots of citrus on the palate, and with a slight soapiness that I felt knocked the clean edge off the finish. Although this is probably bordering on the sacrilegious I think I might have been better off drinking this one cold rather than at cellar temperature, and I'm pretty sure it'd come across better on tap. Still, one of the more interesting pale ales that's generally available at the moment.
5% abv, £1.99 (50cl) from Sainsbury's